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August 1, 2016
By: TOM BRANNA
The latest from Alterna is a new five-SKU collection: Caviar Style. Each product will retail for $28 and will be available at salons worldwide and Ulta in late August. Products span from a Invisible Roller Contour Setting Spray to Grit Flexible Texturizing Paste. The Caviar Style collection formulas will feature Flex-Strength Complex, a proprietary complex of strengthening proteins and nourishing extracts, as well as Alterna’s signature caviar extract to provide amino acids and omega-3 fatty acids. ColorHold technology lock in hair color and brightness and a proprietary blend of marine botanicals provides moisture.
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